Dwell House Salon
CLIENT OVERVIEW:
Dwell House Salon is a client‑focused studio created by Morgan and Dequalin, the team behind Morgan’s Chair, as a refreshed and expansive next chapter for their salon. They specialize in natural, low‑maintenance color, lived‑in blonde, and natural extensions. The name ‘Dwell House’ reflects their vision for the salon to become a space where women feel at home, seen, and genuinely cared for. Soon to launch in The Woodlands/Conroe area!
[SPRING 2025]PROJECT OBJECTIVE:
Create an authentic, cool, and creatively driven brand identity that reflects Dwell House Salon’s refreshed vision for a more expressive, client‑centered studio. A heritage‑style script paired with a blocky modern typeface forms the core of the logo suite, complemented by a feminine‑yet‑edgy color palette. In addition, a dozen custom hand‑drawn illustrations were designed to communicate the brand’s personality and can be used across miscellaneous brand collateral.
SCOPE OF PROJECT:
Creative Direction
Brand Identity
SIGNAGE MOCKUP
PRIMARY LOGO
SAMPLE SALON MERCH
SAMPLE DESKTOP SITE DESIGN
BRAND BADGES
SAMPLE APRON DESIGN
SAMPLE SIGNAGE
SAMPLE BRAND COLLATERAL
TOTE BAG DESIGN
BRAND ILLUSTRATIONS
BRAND BADGES
SAMPLE SOCIAL POSTS
BRAND COLORS
[01] SIGNAGE MOCKUP
[02] BRAND ILLUSTRATIONS
[03] SAMPLE BRAND MERCH
[04] SAMPLE DESKTOP SITE DESIGN
[05] PRIMARY LOGO
[06] SAMPLE APRON DESIGN
[07] SAMPLE SIGNAGE
[08] BRAND BADGES
[09] TOTE BAG DESIGN
[10] SAMPLE BRAND COLLATERAL
[11] BRAND BADGES
[12] SAMPLE SOCIAL POSTS
[13] BRAND COLORS